OM on Architecture — weekly, by Oksana Matviichuk
One structural shift, named precisely, every week.
A weekly column for founders and CEOs rebuilding the business for AI. Each issue takes one shift in how companies create, price or decide, and names it clearly enough to act on before it becomes consensus. About four minutes to read.
Every issue, the same discipline.
- One word that names the shift.
- The mechanism behind it, not the headline.
- What to preserve, what to decommission, what to re-author.
- Three diagnostic questions to take to your next leadership meeting.
Written by an operator, not a commentator.
Oksana Matviichuk spent two decades leading global strategy for Fortune 500 brands inside the largest agency networks. She now works with founders and CEOs of mid-market B2B companies on one problem: redesigning the business model for an AI-native world. 100+ features on Forbes. USA Today bestselling author.
Forbes · USA Today
One year. Four moats. Fifty-two issues.
- Relevance.
- Is the business model itself exposed, or defensible?
- Decision speed.
- Is authority clean enough that AI creates speed instead of latency?
- Capital & pricing.
- Does the way you charge and allocate still assume human labor?
- Reputation & coherence.
- Does the signal between what you say, do, and decide still hold?
Reading is the slow route. The assessment is the fast one.
Twelve questions, four minutes, and a Preserve / Decommission / Re-author read on your own business model.